Are you hoping to enter a huge growth period this year? If you’re like most businesses owners, you have certain goals for your business that you want to meet, and now that we’re getting close to the middle of the year, it’s natural to want to look at how things are going, and if you have any room for improvement.
Now is the perfect time to take stock of your business and look at how you’re managing your finances, employees and customers and see what changes you can make to grow your business this year.
Here are some top business tips:
Check your marketing
If your customers visit your website, can they tell who you are and what you do at a quick glance? We all know that we have approximately 3 seconds to capture someone’s attention online, and once we have it we need to be able to convince them to stay on our website and buy our product.
If you’re finding that you have a high bounce rate on your website, or it’s just not clear exactly what you do for your customers, it’s probably a good idea to talk to a copywriter who can help you streamline your message and tighten up your copy.
The same goes for flyers and other marketing materials if you have an actual shop. Check if it’s obvious what you’re selling, who you’re selling too, and why someone should choose you over the shop on the corner.
Hire the best people
We all know that the success of our business is very much dependent on the people we hire, so how are you choosing your staff? If your salespeople aren’t doing their jobs correctly, you’ll find that customers give your store a reputation and you simply won’t make the sales that you could.
Hiring the best people comes down to recruiting smart, always running a background check, and keeping your salespeople trained in the latest sales techniques. It’s also important that they’re knowledgeable and welcoming, and that they give you plenty of notice if they’re planning to leave so you have enough time to find the perfect person to replace them.
If you don’t already have clear goals for your business, now is the time to make them. Making smart, actionable goals will keep you and your staff on the right page, and have everyone working towards the same outcome. These goals need to be measurable and you should also break them down into smaller milestones to keep everyone accountable, motivated, and clear on what they need to do as a team to meet them.
Are your customers walking into a warm, welcoming space that sets you apart from other businesses and shows your products in their best light? Tu Projects can solve this problem with their shop fitouts which are a great way to increase profits as more customers are attracted to your store and staff are happy to work in a modern, comfortable environment