The high fees that YouTube content creators demand is an indication of how valuable video marketing is to brands. Stacks and stacks, an e-retailer found that customers were 144% more likely to buy a product online if they have seen the product video. This goes to show how a lot more effective video is, in engaging customers and converting leads into sales.
For the average business, video marketing may seem a bit challenging. So, here are some lessons we can learn from some of the most successful YouTube vloggers:
A good story makes everything better
The internet is packed with more content than a single person can consume in a million life times, so it is important that you give people a good reason to take the time to view your video content. The way to do this is by telling a compelling story. A person that knows your brand story and identifies with it, is a lot more likely to be engaged and pay for a product/service.
YouTube vloggers like Casey Neistat have used storytelling masterfully to build up their audience online. By taking his audience on a journey, Casey is able to keep his audience engaged. The one lesson we can all learn from Casey is that, storytelling is a journey, and as much as possible, you want your customers to feel like they are part of your story.
Consistency, consistency, consistency
When you understand why your customers choose your business you must make sure that your video marketing addresses this central need. Remember, your customers give you their attention because they believe that you can help or add value to them in a certain way. If you fail to deliver on the expected value, you will lose their interest.
The Customer is King
Not everyone will be interested in your product/service. It is important to know the person you are trying to reach. You can create a buyer persona to help you to clearly define the person you are trying to reach. In order to accurately identify the person you are trying to reach, you should ask yourself what problem does your business solve? Who has this problem?
It’s all in the details
Most of us can take high quality videos with our smartphone cameras. Nonetheless, we should not take the work that goes into making a good video, for granted. It is important that your video content is visually appealing to your audience. Paying attention to details such as lighting, camera angles and location can make all the difference to your video marketing campaign.
One thing to consider is you don’t have to buy expensive cameras or lenses to get excellent quality footage. Why not consider camera Lens Rentals Pittsburgh to film, without forking out the costs of buying all new gear!
So, take these tips into consideration and make the perfect video for your business.