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Buying a Car? Turn the Web Into Your Shopping Wingman (or Wing Woman)

By Dean Shaw · On March 21, 2016

Gone are the days where buying a vehicle means dealing with a fast-talking car salesman. The digital landscape has changed nearly everything, including the way to shop for a new ride. Consider this: the Internet is the most-used tool when shopping for a car. Buyers typically spend between 10 to 13 hours online on researching their next car purchase. The web is the leading source that brings shoppers into a dealership.

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In a way, the web has become the shopping wingman—or woman. The web props you up with knowledge that can be used to negotiate and secure the car of your dreams. The web has numerous sites with a variety of information, but it’s possible to have too much of a good thing. Be savvy with using the web by using sites that have the most information at a glance. Effectively use the web as tool for vehicle shopping by researching the most essential buying factors: ownership costs and vehicle reviews.

Get Ownership Costs

The value of a vehicle is not only the sticker price, but also the ownership cost. This is the price that weighs in all the direct and indirect costs to maintain a vehicle, such as the maintenance fees, repairs, fuel, insurance, and more. The Toyota cost comparison app and other tools make it easier to calculate these ownership cost; better yet; some of these sites have already completed the research for you by gathering data from other sources.

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Read Owner Reviews

It’s possible to conduct a test drive of your next vehicle without leaving your computer. Car reviews from bloggers and forums offer a sense of what the vehicle feels like or other common vehicle repair issues. These reviews can help narrow your search to the vehicle you’re most interested in driving.

Whether you’re wingman or wing woman, the web can prop you up for vehicle-buying success.

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Dean Shaw

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