There’s no doubt that technology has changed things dramatically – from how we wake up in the morning to how we communicate with friends and family. This brings challenges for marketers, because there’s a young audience emergency that don’t know a world without smart phones and WIFI. If your product or services have a younger market, then you’re going to have to really ask yourself: How does your brand connect with young adults? They’re a great market to work with as they usually have very low expenses and decent amounts of free cash.
You Need To Focus On Online Advertising and Content
Almost all businesses would benefit from having a blog serving as a landing page where your potential clients can read more about what you offer and why it’s a good fit for them. In order to get traffic to your website you’re going to have to spend some hard yards doing SEO – search engine optimisation – or you’ll need to hire someone to help you with that. In most cases a Facebook page is also an essential part of online marketing because it’s basically what the youth of today use as a phone book; here they can find your contact phone numbers, website, and things such as opening times or cost.
The third platform you’ll want to consider is Instagram. If your business is visual at all such as a travel company, a restaurant or a clothing item, then Instagram could be an ideal platform to showcase your products to a younger audience. Keep in mind that over 50% of young people turn to social media to chat about experiences with different brands – making social media a very important tool for your business.
Sixty two percent of millennials surveyed believed that online content drives brand loyalty – meaning the more a user can engage with your brand online, the more confidence they’ll have in your products and services. Likewise, if a young customer searches for your brand online and doesn’t find the standard information such as a website, or social media accounts, they may think that your brand is not as developed nor as trustworthy as others that do appear online.
Of the millennials that participated in the survey, around 60% stated that social advertising has the most sway over their brand perceptions, proving how effective social and online marketing can be for this generation.
If you’re curious as to what this could mean for your business and what the surprising statistics are, check out this helpful video by 4Imprint below: