Social media is all the rage these days. With Facebook alone having over 2.2 billion monthly active users and plenty of other social networks also advancing in the user acquisition stakes, it’s clear to see why there’s so much emphasis on a strong social media presence – both for individuals and for businesses. However, there are plenty of common criticisms of these services, with many people claiming that they’re simply boring, and that they encourage people to be identikit and follow the crowd. With that in mind, here are some top tips on how to ensure that your organizational or individual social media pages or profiles are exciting and fun for others to engage with.
Less is more
Believe it or not, it’s estimated that six new Facebook profiles alone are created every single second – which shows just how much content there is in the world of social. And as anyone who is a regular scroller down a feed on a major social site will know all too well, oversharing is a real problem. So while it may seem like sharing as much information as you can is the best way to get engagement, it’s actually a surefire way to bore people. Try to limit posts to a few times a week rather than many times a day and ensure that each one is relevant and engaging.
Photos and images
Log on to any social media site and it’s likely that you’ll find images of one variety or another crop up. Obviously, on sites like Instagram which are dedicated to image sharing, good photo skills are a must. But the same is true of other social sites as well, with Facebook and Twitter being just two examples of social sites which rely heavily on profile, cover or header photos. For someone wanting to ensure that their social profile isn’t boring, this is a golden opportunity.
Instead of a dull or grainy old image which hasn’t been changed in years, why not use a Facebook cover maker instead to add some pizzazz? And if you’re an organization, why not ensure that your social media manager knows to change your page’s profile picture in line with seasonal events such as Thanksgiving or Christmas? These small changes are often the ones which drive engagement the most, so they’re worth doing.
Be yourself
But perhaps the best way to get the excitement you want around your social media profiles is to simply be authentic. Few boring or identikit social media page ever seem to go viral: it’s always the profiles which share unusual, heartfelt or striking content which do that. By dropping the barriers and being upfront and personal, you’re more likely to get the engagement you need.
So whether you’re an individual looking to go big on Instagram or you’re a business hoping to gather more Facebook fans, there are lots of methods to add some excitement – and, consequently, engagement – to your profiles. From ensuring you restrict your social media posting to a reasonable number to letting some authenticity shine through, there are plenty of ways to do it.
