Need your business to get to the breakeven point? Are you tired of having products on the shelves that no one buys?
Well, there is one solution that could double up your profits; social media marketing. With so many online users you cannot go wrong putting your services and products on the World Wide Web. You will be assured of an increased customer flow and traffic to your business. Why do you need that social media account? Here are five reasons:
1. Increase Brand Recognition
Any opportunity that increases your visibility to the market is valuable. Social media is a platform to channel new networks and amplify your brand’s voice. It shows not only the legitimacy of your brand but also recognition and accessibility. For example, An Instagram account with multiple tags will have a broad audience and consequently bring in more customers or even stabilize the apathetic customers after they come across your brand on multiple networks.
2. Improved brand loyalty
Studies show that the clients who were dangling in between brands are more likely to settle for the one with an actual social site rather than the brand with no social media presence. Having multiple social media accounts morphs customers into becoming brand loyal.
This consequently stabilizes your flow of income. LinkedIn has a more professional feedback and would be a great platform to connect with your customers.
3. Richer customer experiences
Social media is one of many communication channels and in this age one of the most effective. Any interaction you have with social media does enrich not only your customer satisfaction levels but also demonstrate your customer service level.
For instance, if a customer has queries on a certain product or the service you were offering, your swiftness in getting back to them displays how much you value them. Sometimes customers complain and the way you address them plays a role, therefore take action and make it right if it’s a compliment you thank them and recommend even more products.
4. Improved feedback
Social media will help you get insight on what your customer needs and what they are interested in through social listening. As an entrepreneur, information is essential; monitor user comments to view what people think about your business. Also segmenting your content syndication list based on the topic and see which types of content generate more traffic.
5. Better search engine rankings
Search Engine Optimization is the best way to capture relevant traffic from search engines. However, updating content on your blog is not enough these days. You have to use optimized title tags and Meta descriptions, also distribute links pointing back to your site.
Besides for quality content and links, Google also calculates its rankings using social media presence as a huge factor given the fact that the biggest brands do own multiple accounts. Having a social media account gives your brand credibility, shows legitimacy and makes your brand more trustworthy. Therefore, having a strong social media presence could almost be mandatory if you want to be ranked for a particular set of keywords.